Dodgshun Medlin

In a project lead by Lynton Crabb and Lee Callister, the Wishbone team was involved in creating a series of ad films for Dodgshun Medlin a consulting firm that has been revolutionising agriculture in Victoria.

This project was unique because the entire concept required filming from a drone mounted camera. The team used a camera mounted on an unmanned aerial vehicle (or UAV) to shoot the campaign. The campaign required motion as well as stills, which meant two units were working round the clock to create images that remained connected in terms of the aesthetic and color palette.

The campaign has been very successful. The films began a limited screening run in theatres followed by television and online.